Internet marketing is a form of advertising wherein an advertiser’s marketing activities are made accessible via the internet. Digital marketing is basically the aspect of online marketing, which uses modern and web based digital technology like desktop computers, handheld phones and various other internet based communication and networking platforms and media. With the aid of this marketing technique advertisers’ messages are displayed to a vast targeted audience through the internet. This marketing technique enables businesses to reach their consumers easily in no time, in the comforts of their homes. With this, they are able to earn revenues by creating awareness about their brands and products.

Unlike the traditional marketing efforts, which require the participation of a large audience, internet marketing only requires the presence of the website. The most common technique used for internet marketing is Search Engine Optimization (SEO). Through this technique the presence of a website in the top results of the search engine results page is determined. This is possible through a combination of on-page techniques and off-page techniques.

The most common technique used in internet marketing is Paid Advertising. Paid promotions comprise of the display of an advertisement on a pay per click basis, sponsored results, pay per action and paid promotions. The online promotion techniques based on paid promotions include banner ads, pop-ups, email marketing, and paid links.

Social Media is also another emerging internet marketing technique, which is being commonly adopted by many businesses to enhance their presence and business sales. Social media is also referred to as Web 2.0 generation. The best example of this is social media like Facebook, Twitter, LinkedIn, and Pinterest. These sites provide a platform to the customers, where they can meet and communicate with the business owners and their customers. Examples of social media services include twitter, Facebook, LinkedIn, MySpace, and Pinterest.

Social media serves as an effective medium for advertising through social media channels. For instance, by using twitter, you can post the product information to your followers feed; thereby, providing them with updates when new products are released. Similarly, by using Facebook fan page, the customers can interact with you and others in the network. Similarly, with Twitter search engines, the users can search the posts, tweets, and content of the other users in the network; thereby, providing them with more opportunities to interact with you and know more about your products and services online.

Digital Marketing, as mentioned above is another emerging internet marketing technique. Digital marketing consists of the promotion of websites and blogs through the use of search engine marketing (SEM), mobile application marketing (MAM), pay per impression (PPI), and content publishing networks (CPN). Content publishing network is an example of which includes an RSS feed, blog posts, images and videos.

Search Engine Optimization (SEO) is a process that aims at improving the visibility of websites and in turn, improving the number of visitors that visit these websites. SEO involves using meta tags, keywords, links, and anchor texts in order to improve the visibility of your website on the internet. Moreover, you can also include social media optimization (SMO) in the process. SMO involves creating inbound links from other websites that have the same purpose as yours, such as social media sites, email marketing, and press release.

The process of online advertising is known as e-marketing. The online advertisers offer a variety of products and services online through different internet marketing channels. Such channels are search engine optimization, display advertising, paid inclusion, email marketing, social media marketing, mobile advertising, online ads, online classifieds, and mobile web advertisements. In fact, there are a number of other online marketing channels that are used, such as Pay Per Click (PPC), wherein the internet marketer only pays the host when their advertisement is clicked, display advertising wherein an internet marketer displays their advertisements on websites that bring in revenues for them, and paid inclusion wherein an internet marketer submits promotional information to websites in exchange for money.